When Lloyd Lapidus and Greg Pippo were dreaming up the concept behind their brand new venture in 2004, they had a couple of important people in mind to target as their ideal customers: their wives! The two entrepreneurs had fashion-loving mates who couldn't get enough the latest des...

Chris Soucie had two brick-and-mortar store locations selling reconditioned fitness equipment when he decided to set up a website to sell his equipment online.In those early days, there were only a couple of fitness sites operating on the 'Net -- but Chris had faith that the Web held big o...