"How
Can I Learn From Businesses Think about this advice I got from my mentor, Jay Abraham: "If you want to break out of the box, break out of your industry… study the marketing of thriving companies in completely different industries." Oftentimes, that's where you'll get the best ideas! Because you'll discover marketing strategies that none of your competitors are using. For example, if you provide a service, and you focus entirely on what your competitors are doing, you'll be missing out on many priceless insights. Sure, you may pick up tips that boost your income by 20% or 30%. But you'll never break out of the box… to the point where you're making triple – or quadruple – your current income. If you sell a service, there may be no one in your field who's packaged their specialized knowledge into a home-study course or newsletter. But because you've opened your eyes to product-based industries, you've seen that you can sell your knowledge, in the form of products, to tens of thousands of people… and create a business that runs without you. Believe me, as you become privy to more and more of our expertly analyzed case studies, you'll naturally start to brainstorm, and find ways to translate their winning strategies to your business. You'll race ahead, as your competitors waste away in the "box" of overspent marketing techniques. If you're convinced now that you will learn from our hand-picked case studies, click here now to close this window. Otherwise, keep reading and I'll give you one more analogy. Suppose you want to be a sophisticated investor… Will you ever get there with your eyes glued to a single stock, or a single mutual fund? Of course not! You've got to grasp the "big picture" that applies to all investments. For example, the law of supply and demand… which industries are in a rapid growth phase… where are we in the seven-year cycle? Likewise, as the Internet evolves, and new opportunities emerge, tomorrow's millionaires will recognize the most lucrative opportunities. While others waste time with sexy new marketing tools, you'll have the smarts to know the garbage from the gems. I can't tell you how many times I've heard success stories in completely different fields that spawned profitable changes in my own business. I get marketing insights from grocery stores, direct mail packages, infomercials, and even phone calls from telemarketers. But most importantly, because I'm a sophisticated entrepreneur and I see the "big picture," I can connect the dots and develop ways to use them in my business online. That's the knack I promise you. |